Use cases

Built for the moments you are actually in

It usually starts with the books: the bookkeeper you never chose, the report that is always three weeks late. Then the same ledger feeds a forecast, and every decision gets a number attached. Whether you run a SaaS startup, a factory or a product brand, pick the moment you are in.

Your books

Start here

Keep your corporate secretary, move the bookkeeping, and get a set of books you can read any day.

Your kind of business

Startups and SMEs, from SaaS to the factory floor

The chart of accounts and the forecast engine are both seeded to what you sell, so a manufacturer gets a capacity ceiling and a product brand gets a margin waterfall per channel, not a SaaS template.

Your forecast

Then decide with a number attached

Once the ledger feeds the forecast, every use case is the same move: model a decision, see the drivers it moves, and check it against reality.

Planning a new hire

Know what a hire will actually cost, and earn

Model a hire as an initiative and see its true cost, break-even month, and runway impact before you make the offer.

See how

Preparing for a fundraise

Build the financial story investors actually want

Investors want to know how you will hit the numbers, not just the numbers. Initiative-based forecasting ties every projection to the decision behind it.

See how

Launching a new product line

Forecast a new revenue stream before you build it

Model pricing, acquisition, and full P&L impact of a new product before you write a line of code.

See how

Reporting to your board

Board reports that explain the why, not just the what

Auto-generate variance analysis with root-cause attribution, so board prep takes 30 minutes, not three days.

See how

Extending your runway

See your real runway, and every lever to extend it

Model each cost and revenue lever as an initiative and watch the date your cash runs out move in real time.

See how

Building your annual operating plan

Turn next year's strategy into a plan you can run

Build the annual plan as initiatives tied to drivers, then track each one against actuals all year.

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Scenario planning

Model best, base, and worst case before you have to

Stack the decisions you might make into named scenarios and compare their trajectories side by side.

See how

Cutting burn rate

Cut burn without cutting the things that grow you

Model every cost lever as an initiative, so you can trim burn and see exactly what each cut does to growth and runway.

See how

Modeling a pricing change

See what a price change does before you ship it

Model a price increase or a new tier as an initiative and watch the effect on revenue, churn, and runway before it goes live.

See how

Planning marketing spend

Know what your marketing spend is supposed to return

Model a campaign or channel as an initiative tied to the pipeline and revenue it should produce, then check it against actuals.

See how

Budget vs actuals

Catch the drift between plan and reality early

Compare actuals against the plan every month, initiative by initiative, so small gaps surface before they become quarter-end surprises.

See how

Timing your next raise

Raise from a position of strength, not a cash cliff

Model runway against the milestones a round needs, so you time the raise before cash forces your hand.

See how

You don't have a CFO

The CFO's toolkit, before you can hire one

A fractional CFO is out of reach for most early startups. Get the modeling, scenarios, and reporting a CFO would build, as software from day zero.

See how

Not sure where to start?

Most founders start with the books, because that is where the numbers already are. A conversation about what you would hand over, what you would keep, and what you would sign off on is the first step.