Question 1

What is YourCFO?

Accepted Answer

YourCFO is initiative-based financial planning and analysis (FP&A) software for early-stage B2B startups. It connects the decisions you actually make, like hires and campaigns, to revenue, cost, cash, and SaaS metrics, so you can build forecasts, run scenarios, and monitor variance against plan without living in spreadsheets.

Question 2

What does “initiative-based forecasting” mean?

Accepted Answer

Instead of editing numbers in a static spreadsheet, you model in layers. You start from a Business-as-Usual baseline, layer specific growth initiatives on top (a new hire, a campaign, a product launch), combine those into scenarios, and then monitor variance as real results come in. Every initiative is tied to the revenue and cost drivers it actually affects, so its financial impact is explicit.

Question 3

How is YourCFO different from a spreadsheet?

Accepted Answer

A spreadsheet stores numbers; YourCFO models decisions. Each initiative is linked to the drivers it affects, scenarios recalculate in real time as you change assumptions, and variance analysis tells you whether an initiative delivered the return you expected. That feedback loop is the part a static spreadsheet cannot give you on its own.

Question 4

How is it different from hiring a fractional CFO?

Accepted Answer

A good fractional CFO costs more than most pre-seed startups can justify. YourCFO gives operators the modeling, scenario, and reporting infrastructure a CFO would build, delivered as software from day zero. It is designed to complement expert judgment, not replace it.

Question 5

Who is YourCFO for?

Accepted Answer

Early-stage B2B startup founders and operators, typically pre-seed to Series A, who are running finance themselves without a dedicated finance hire. It is built for lean teams in Southeast Asia and beyond who solve non-core functions with software rather than headcount.

Question 6

Do I need my accounting set up before I can use it?

Accepted Answer

No. You can build and run a forecast in YourCFO on its own. If you use YourBooks, our accounting product, or the YourCFO Suite, your real monthly actuals sync into the forecast automatically so your plan stays anchored to reality.

Question 7

What does YourCFO cost?

Accepted Answer

Starter is US$49/month, Professional is US$149/month, and Custom is available on request. YourBooks (accounting) is US$99/month, and the YourCFO Suite, which combines forecasting and accounting, is US$199/month. Annual billing saves roughly two months versus paying monthly.

Question 8

Does YourCFO support Southeast Asian currencies?

Accepted Answer

Yes. The base-currency list includes Southeast Asian currencies, so you can model your forecast in the currency you actually operate in.

Question 9

What is YourBooks and how does it connect?

Accepted Answer

YourBooks is the sibling accounting product: automated journal entries, expense categorization and OCR, bank reconciliation, and core financial statements. When paired with YourCFO, your monthly actuals flow straight into your forecast, so you are always comparing plan against reality. The two are sold together as the YourCFO Suite.

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